August 15, 2014

Fuschia Makeup

Fuschia has been a steady success in Dublin and beyond; the brand boasts two standalone stores in Swords and Drogheda, and a lot of beauty salons also carry their products.

People often ask me am I inundated with products as a blogger, and the answer is yes, but the volume of products I test has only made me that little bit fussier. I feel like I've a good idea of what good quality is across all price points and what's not - that kind of microscopic judgement was definitely at play when I was trying these products out. I buy and try so much that of course my standards are high because I'm constantly on the hunt for the best products out there - that's what this blog is all about!

So let's get down to what I've tried from Fuschia. The duo-fibre brush (€30) isn't of the best quality in my opinion - I gave up using it for foundation because it kept shedding, although it has shed less when used for powdering. I have a brush similar to this from Crown that was far cheaper and is better quality - the Inglot one is also far better. It's a pass from me on this.

The Lip Lacquer in Love Affair, €16.50, smells a bit odd but I do love the unusual shade. It's your standard liquid lipstick and didn't last super-long on me - I'd compare it to Rimmel Apocalips although this is a less glossy product if that's something you'd prefer. I'd expect to pay under a tenner for this kind of product given the amount of liquid lipsticks that are out there these days.

The Lip Tint Butterfly Kisses, 13.50, is a decent enough lipstick as they come and I really love the colour. It's been another one that's helped me get more comfortable with nudes and if you're looking for a nice peachy colour, this is worth looking at. It's a nice enough formula but again, not over a tenner nice, if that makes sense.

For brows, the Brow-Wax Kit, €15.50, again doesn't represent great value for money in comparison with similar (and superior) products from Catrice and Sleek. I noticed that the first ingredient in the powder is talc which isn't usually a great sign - the wax was also just a bit too waxy and melty. It didn't do anything for my brows that a bog-standard pencil wouldn't, if I'm honest.

It is the private labelling end of what Fuschia do that makes me hesitant to recommend them. 
Any beauty lover worth their salt will recognise a lot of their products (especially palettes) as ones that are sold by numerous companies - all that differs is the label and price. There is quite a mark-up on the price of these products, which I understand is most necessary in order to make for a viable business, but in truth these aren't the best quality products at this price point. It's probably appropriate to mention at this point that last year myself and Sinéad queried a PR exec re: private labelling and Fuschia but received no response.You can see one example of a private labelling company here.

At a business level, I appreciate the fact that Fuschia have got off the ground and are employing people in local areas. They've merchandised well and their shops seems to be doing a good trade. The make-up isn't manufactured here, though, so in reality it's not hugely different to any other cosmetic brand that employs people in this country. We have always promised you guys our 100% honest and unbiased opinion (which cannot and will not be bought), so, well, here it is. If I were to visit a standalone makeup store, it'd be MAC or Inglot over this brand - Inglot's pricing is similar, actually.

This has been quite a harsh post and I do usually just try to take products at face value, but this is kind of a different kettle of fish to me. Some of the products I tried were, well, fine, but nothing special enough to make me want to investigate the brand further. I'm not categorically telling you to steer clear - go in and check the stuff out for yourself, but I ain't sold!

While we're on this subject, I'd be interested to know you feel about private labelling. Is it entrepreneurial or deceitful?! Do you put much thought into where your products come from? Let me know!


  1. I don't think you were harsh at all, there's no point in blowing something up to be great when it's not. Private labelling really, really annoys me. We've all seen the sites like Tmart or Buyincoins where you can get huge Coastal Scents-esque eyeshadow palettes or concealer palettes for a few quid - I don't see how several companies can buy the same stuff in, slap a name on it, and sell it for a huge profit. I mean fair play for trying to get a business up & running, but it's not for me. I have a family member who raved to me about Fuschia makeup that she had bought for a wedding and I had a look at some eyeshadow, I thought it was desperate - MUA palettes are better quality. If I was going to shell out the guts of €20 I'd be heading for Lancome, Clarins, Sigma or Blank Canvas - definitely not to private labels. It's like the Victoria Jackson rubbish that was everywhere for a while. Gick.

  2. I'm really, really pleased to see a critical post about private labelling. It's one of my bugbears. I don't mind private labelling at a fair price - something like Coastal Scents, as an example. But when I see such huge mark-ups it infuriates me. Yes, companies like this support local jobs and that's great, but I don't particularly see them as 'Irish', and I certainly don't consider them to be good examples of entrepreneurship. Rather, good examples of investment and marketing...and if I'm being particularly harsh, somewhat misleading advertising in my opinion.

    My own post may have been very severe there, sorry. This is something I feel so strongly about and it comes off as incredibly rant-laden at times. I'd be very interested to hear if Fuschia do respond after this post of yours -will you keep us updated please?

  3. Hi Sharon - I always thought Blank Canvas was a private label company too - no?

  4. I never thought they were entirely private label, I thought they were a mix - I know their palettes are, but didn't think the brushes were - shows how naive I can be, sure the brushes must be the same!

  5. I'm no expert but I think that some companies are better at private labelling than others and if the price and quality is right, I don't have as much of a problem with them - for example, I have a lot of Crown and Blank Canvas brushes that I really love, are affordable and have lasted really well. You can even find versions of the Real Techniques brushes on eBay that are apparently great - the same goes for Zara necklaces, actually, they're all supplied from China. x

  6. Yeah it's just not Irish really is it?! I'd rather put my money into a more dependable brand.

  7. Thanks Lauren! Their stuff is most definitely overpriced.

  8. That's it, it's the mark-ups! I doubt they will (although they are welcome to), like I said above we had no answer from their PR last year. I am quite certain that they have paid a certain influencer to 'review' their products so I'm sure that will keep their stuff popular, which is a shame to be honest, people are easily led.

  9. Thanks very much - it's definitely something to look out for!

  10. Actually, I think I'm a bit naive here - I never considered a mix was possible! I don't own any BCC stuff at all, but I did get a contour palette online that I'm pretty sure is the same one they sell. I know people rave about their brushes and they're not *too* pricey (I'm a cheapskate at heart - but I bought my first Hourglass product a few weeks ago!) so I might give them a go at some point.

  11. Haaaa, I think I know who you're talking about ;) Thanks for the post and the reply, I'm always pleased to hear bloggers' thoughts on private labelling.


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