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April 11, 2014

New! Bourjois for Nails

Last week I showed you the limited edition Paris in Bloom blushes from Bourjois and this week I wanted to give you the lowdown on the new products for nails that will be hitting counters between April and May of this year. 

There are 7 shades being promoted with the So Laque Nude Collection (€7.99); 5 new ones and 2 repromotes from the permanent line-up. The shades above are the lilac Peace and Mauve* and the muted beige Indispen-sable* and the whole concept for the collection is about simplistic, chic nails that are all a version of a bleached, muted neutral. This isn't anything we haven't seen before but, nude nail polish is always a hit and the So Laque formula is gorgeously glossy and opaque as well as long wearing.

Bourjois think that Cuticle Tattoos* (€7.99) will be big for SS14 and, while they aren't my thing, they are definitely a cute and quirky idea that is sure to appeal to nail art fiends out there. There are two collections; the Calligraphic Kit which contains 180 nature-inspired nail tattoos and the Graphic Kit which is inspired by origami and contains 170 tattoos. These work the way temporary tattoos do; cut out the shape, remove film, apply to nail and wet to transfer.

New from Bourjois is Instant Dry* (€7.99), their incarnation of nail polish drying drops. Simply apply one drop to freshly painted nails to speed up drying time and prevent annoying chips and smudges. It's nice to see a high street brand come out with this idea as the only drying drops I was aware of were the OPI ones and they are a lot more expensive than the Bourjois offering!

Finally, and probably the most exciting new release, is the Nail Polish Remover for Hands and Feet* (€7.99). This is a follow-up the phenomenally popular nail polish remover pot that Bourjois launched in 2012 but, the added bonus is that it can now be used to remove toenail polish as well as for fingernails. By simply adding a sponge to the lid of the pot, Bourjois have taken a bestseller and made it even more relevant. Someone always said the best ideas are they simplest!

 Anything here caught your eye?


1 comment:

  1. Those stickers are very cute,unusual designs! I've heard great things about that polish remover

    ReplyDelete

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