April 04, 2014

Bourjois Paris in Bloom

Bourjois is a brand I loved as a young teenager (their lipglosses smelled like Refreshers sweets!) but, easily forgot about once bigger, brighter brands entered my consciousness. However, since working with the brand over the last year or so, I now see it for what it is - a high-quality budget brand that deserves more of my attention. Bourjois have loads of loveliness launching over the next month or so but, I wanted to touch on the beautiful limited edition launch, Paris in Bloom, which will be in-stores until May. 

For SS14, Bourjois have revived some of the floral designs that used to decorate the now-famous powder pots as far back as 1934 and used them to decorate the pots of five bestselling blush shades (€10.49) and two eyeshadows (€9.49). Unfortunately, I don't think the presentation tin is available for sale but, isn't it beautiful? I have one blush and the two eyeshadows to whet your appetite today.

The five blushes promoted with the limited edition packaging are Rose Coup de Foudre (16), Lilas d'Or (33), Rose d'Or (34) and Rose de Jaspe (95). The shades are all rose toned, ranging from a peachy rose to a deep, illuminating rose. The blush I have (swatches below) is the soft shimmery peach shade, Rose Coup de Foudre (16). This is a perfect blush for creating that coveted 'lit from within' effect to the skin.

The two eyeshadows available are shade 90, a bright white shimmer, and shade 08, a neutral golden peach. Honestly, Bourjois eyeshadows are not my bag at all. They are far too densely packed with shimmer for my liking and, no matter what I pair them with, I just feel altogether a bit too 90s! That being said, shade 08 is the perfect neutral lid shade so, I'm on the lookout for something similar with a bit less shimmer. Suggestions on a postcard, please! 

I love when brands use their brains to give old products a new lease of life. The labelling on the Paris in Bloom pots is so dainty that you almost forget that it's still the normal, rather clunky, plastic pot underneath. The blushes get my seal of approval and, if shimmery shadows are your thing, the Bourjois ones are always worth checking out. 

As a side note on the brand, I love how the heritage of Bourjois has been maintained with only the smallest of refining done to the powder products to remover parabens and preservatives that were commonplace in cosmetics of the 1800s when the brand was founded. The original rose-scent has also been maintained (which I don't personally like) and I think that the effort to preserve these features gives the brand a real air of authenticity that is often lost in mass market cosmetics.


  1. The blush looks absolutely gorgeous!! I love the Bourjois blushes... actually, I love Bourjois everything!

    alex @

  2. Bourjois is a brand I have always overlooked. I have read quite a few positive reviews recently so I might need to pick some things up!

    Laura | Breton & Blush

  3. Bourjois is probably my favourite all round "drugstore" brand. I've been using their foundations since i was a teenager and I think their products have gotten better and better. I totally agree about the eyeshadows, I've never really gotten on well with them, I have to say though I've been loving that 08 shade above, I've been wearing it everyday as an all over the lid shade with just some brown liner on my lash line and it seems to really suit my skin tone. The vintage illustration on the packaging is such a lovely touch too!

    Emma x


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