Rimmel is a brand that I am sure has a place in almost everyone's makeup collection. It's one of my top "drugstore" brands and I really favour their eyeliners, lipsticks and nail polishes in particular - and now, this primer. Before I go any further, can we take a moment to appreciate the packaging? It's amazing what a new font and a bit of a general re-vamp can do for a brand, and I really like how sleek and aesthetically pleasing this little tube is. I suppose what I'm trying to say is that it doesn't look very cheap or flimsy like a lot of budget make-up items can - and for that, Rimmel are getting major brownie points from me.
It's all very well enjoying the packaging of a new product, but what about the stuff itself? For a mattifying primer - this is quite creamy and emollient in terms of texture, and it just looks like a normal white cream, similar to Clarins Beauty Flash Balm. It feels a touch hydrating but when you rub it in, it does dry to a slightly matte finish. Nothing too dry or unworkable, mind - just a satisfyingly smooth, demi-matte skin, which makes the perfect canvas for any foundation.
I've stated before that there are few primers out there that actually make a difference in terms of extending the wear of whatever make-up you apply over it. Happily, this is one of them. Without drying my skin out or making my face feel overly slippy and silicone-y, it seems to help my skin to hold on to foundation for just that little bit longer. I think this would be particularly useful if, like me, you have oily skin and need something to lock a foundation that isn't formulated specifically for your skin type into place.
For €7.95 this is a brilliant product, and one that I will most likely buy again when it runs out. I like it a lot more than many high-end primers, including the much-lauded Smashbox Photofinish - how's that for an accolade?!