Benefit are notorious for new, big product releases and this one is no exception. Stay Flawless* has been launched with some fairly confident claims; it promises to help your base to stay put for 15 hours, acting as a magnet for make-up. I've used it a few times and quite like it, but is it worth €35.50?
Let's start with the packaging. It's undeniably cute (if a bit of a rip-off of Topshop's makeup) - I am a sucker for polka dots, and the general appearance of this tube ties in well with the Hello Flawless foundation. The primer is quite unusual in that it comes in a twist-up stick format, something quite akin to a NARS Multiple actually.
Application-wise, it's fairly simple - you just buff it all over your face, and go back in afterwards with a foundation brush or your fingers to ensure that the product is evenly dispersed. This is billed as a hydrating primer, and it feels really nice upon the initial application. It then kind of sets - not unlike a Pritt-Stick - and then it's time to get busy with your base.
I found my liquid foundation harder to blend on top of this primer, but it didn't ruin my makeup or anything. Although I had to pay extra attention to blending, my foundation does sit very well on top of this primer and it it doesn't feel heavy on the skin, either, which I really appreciate. Although it appears to be a pale flesh colour, the primer applies completely clear so should suit everyone.
I think Stay Flawless definitely does prolong the life of my make-up, but certainly not for 15 hours. Any primer that manages to make my foundation to last longer than usual is a very good one in my book, though.
The only thing holding me back from giving Hello Flawless a wholly positive review is the price - €35.50 is too much for a non-designer/mega-luxury brand. My other favourite high-end primer, Clarins Instant Smooth, is about €10 cheaper so if I'm honest, next time I run out I will be buying that or the cheaper Garnier dupe!
Stay Flawless is out on July 1st, priced at €35.50.