It's more than stating the obvious to say that Dee and I are a wee bit nail polish crazy! We love trying out different formulas, special brushes, new brands and are quite obsessed with painting our nails. So, when the lovely folk at Max Factor sent us over some of the new polishes from their Max Effect Mini Nail Polish line, there were all kinds of excited squeals from us over the pretty shade selection and the itsy bitsy bottles!
The 18 new shades are inspired by the runways of SS12 and are grouped into four colour families; Brooklyn (NYC) is a selection of cool pastels, Dalston (London) is lots of clashing brights, Via Tortona (Milan) is all metallics and Marais (Paris) is full of chic, classic shades. All of the polishes cost a pocket-friendly €4.99 which is great for those of us looking to save without cutting out on treats entirely!
I have four shades, all of which are very on-trend and very summer-appropriate. As you can probably see from the swatches below, the application varied from polish to polish. The two darker shades; Cool Jade and Purple Haze had the best payoff although Cool Jade needed three coats for full opacity while Purple Haze was almost perfect in one. Pretty in Pink (which really ought to be called Pretty in Peach) was sadly quite streaky. If I had the time, I could probably make this work quite smoothly but, for this rushed swatch it just wasn't cooperating and looked a bit uneven. Yellow is a tough nail polish colour to make work and Mellow Yellow is no different. A gorgeous lemony shade, it is quite sheer so, you really need to work in very thin layers to avoid it becoming too thick on the nail.
While the concept behind the new releases is, perhaps, a little lengthy and convoluted for the average browsing consumer to grasp on first look, it does ensure that there is a broad mix of shades available to entice every age group and style. The price point is really favourable and while the application was a bit hit and miss, anyone who wears nail polish regularly will know that this is the risk you take when buying paler cream polishes and will buy accordingly.
Any recommendations for me from the new Max Effects range?! I definitely want to pick up a few more!