It's a well-known fact that I am an absolute mascara junkie. Lengthening, thickening, volumising, separating, I love them all and this new one from Max Factor is topping my list of current favourites. False Lash Effect 24 (or is it 24 from False Lash Effect? I never know!) is a volumising, intensely black mascara that claims to be smudge-proof, flake-proof, rub-proof and water-resistant for up to 24 hours.
The science-y bit behind False Lash Effect 24 (RRP €15.99) is the inbuilt primer. Max Factor claim that the primer coats each individual lash and binds the mascara to the hair for a long-lasting effect. For one product, Max Factor are really hyping it up big time with lots of promising-sounding results. However, any beauty fiend worth their salt won't take the brand at their word and will subject the product to rigorous testing and environmental conditions which is exactly what I did!
As you can see from the swatches above, there is a dramatic difference between the effect of one coat and the effect of three. With one coat, I felt my lashes were separated and defined but, not at all remarkable. With two coats, I definitely started to notice the promised volumising effect and felt that my eyes looked a lot more open and awake. Three coats, however, is where this mascara really shines. My lashes look long and thick with a slight curl. They are super black and feather out at the edges to give a really flattering doe-eyed look.
All of the claims Max Factor makes regarding this mascara are true and then some. From when I apply this at 7am to when I remove it at 11pm, it has not budged. I've worn it through torrential rain, sweaty sunshine, howling wind, to the gym and even in the shower and it has not flaked, smudged or turned crispy as the day progresses. There is one aspect, however, which you will either love or hate; it really is a 24 hour mascara. Hell, I would even go so far as to say that it should be called False Lash Effect 48+ as it just lasts and lasts and lasts. You need a really good bi-phased, oil-based eye make-up remover to successfully get this mascara off. I learned the hard way and had to improvise with a cotton pad and some olive oil in order to remove every last trace. I don't mind this as it means I can trust it all day long but, I do know that some of you don't like to use oil-based removers so, it is worth bearing this in mind!