May 07, 2012

Maybelline New for 2012 (Picture Heavy)

A couple of weeks ago, I posted about my complete love for the Revlon Lip Butters. Never before has a lower-end product impressed me so much and, the more I thought about it, the more I realised that chemist/pharmacy/drugstore brands have really come into their own this year, producing products that people have gone crazy over and have quickly garnered a cult status among beauty boffins. 

Maybelline is one brand that has absolutely hit it out of the park with their offerings for 2012. As a brand I never paid much heed to, I was intrigued by the hype surrounding the Color Tattoos (RRP €7.49), a line of long-wearing gel-cream hybrid eyeshadows. I picked one up myself as part of a Boots 3-for-2 deal and then was lucky enough to receive a package of some of the brand's new releases which contained another Color Tattoo for me to try.

This is totally unimportant but, it honestly baffles me that Maybelline bothered to change the names of the shades when they released the Color Tattoos here i.e. Tough as Taupe became Permanent Taupe but, they didn't bother to Anglicise the spelling of "Color" and stick the "u" in! So annoying!

Anyways, I digress. The two shades that I have are Permanent Taupe and On and On Bronze. Both are really wearable neutrals and, thus, both are right up my street.

Permanent Taupe is a matte muddy greige colour that, in the pot, reminds me of wet cement while On and On Bronze is one of the line's metallic shades and is a beautiful true, warm bronze. 

Both of these Color Tattoos are extremely pigmented and a little goes a long way. I found that it was best to apply these to the eye with my finger and then quickly work with a brush to blend the colour out. Because Permanent Taupe is a matte, it is slightly harder to work with than On and On Bronze but, the colour is so gorgeous and flattering it is worth taking the time to really work with it and build up the intensity. On and On Bronze provides a lot more slip and is one of those whack-it-on-and-go type shades that requires very little work and always looks amazing!

Longwearing lip stains have made a massive splash on the beauty scene this year with the likes of YSL Glossy Stains causing beauty bloggers to almost foam at the mouth! Maybelline have followed-up with their own version, Super Stay 10 Hour Tint Gloss (RRP €11.49) and are, quite honestly, giving the likes of YSL a run for their money!

The applicator for these stains is something a bit different for me. It is a flat, leaf-like shape that is almost hollowed through in the centre. This depression collections and distributes a good amount of product while the fluffy/spongey edges even out the colour. I was surprised to find that I have a lot of control with this wand, despite its size and odd shape, as it fits snugly to the contours of my lips. 

Like the Color Tattoos, we had a limited release of these here in comparison to the USA, with only five shades. I have Forever Coral and Lasting Pink which look incredibly similar when swatched and worn on the lip. From what I saw in Boots, the other three shades, a plum, dark pink and bright red are all similarly toned and it's quite hard to tell the difference between them. It would have been great to see some rosy neutrals and baby pinks in the line-up.

Forever Coral (L) and Lasting Pink (R)

These don't really last the full 10 hours on me or, at least not in their fully-pigmented form. I get about 2 hours of fully pigmented wear before the gloss wears off and the stain begins to fade to a nice matte finish, lightening in colour as the hours wear on. As you can see below, these really do stain. This picture is taken after a shower and a good scrub and the pigmentation is still visible.

This next release is an interesting one and one I'm not sure will appeal to the masses. Dream Nude Airfoam Foundation (RRP €13.59) is, as the title suggests, a foam foundation contained in a compressed-air can. 

It comes out of the compressed can like a hair mousse and spreads easily into a thin liquid. It contains ultra-refined pigments, water and air which combine for a weightless and very, very sheer finish. Now, I like it because I opt for sheer foundation most of the time but, if you like any kind of coverage whatsoever, this won't work for you. It's not particularly buildable and every imperfection will show through.

Just to give you an idea of how sheer this foundation is, I usually wear the lightest shade available from any brand. With Dream Nude Airfoam, I was sent, and can wear, this in the shade 040 Fawn, the sixth darkest shade! That literally has never happened before but, it just proves how light the coverage of this foundation is! The finish is beautiful though and it gives that gorgeous "lit from within" look I favour.

Finally, there are some new shades added to the Forever Strong (RRP €5.99) nail polish line-up. There are five new shades in the Porcelain collection and three new shades in the Metallics collection. I have two of the Porcelain shades; Dark Denim and Lilac Charm.

For my first foray into the world of Maybelline polishes, I am impressed. The precision brush is incredibly effective at keeping the polish inside the lines and wear-time seems good with Lilac Charm lasting upwards of four days on me. Dark Denim requires quite a bit of work to achieve an even and opaque finish but, Lilac Charm applies like a dream and is definitely a must-have shade for spring/summer 2012 in my opinion. 

Have you tried any of Maybelline's new releases? What do you think?


  1. I love the color tattoo i haven't brought them yet but my friend has the blue one and its amazing and lasted all night on her eyes i was dead jealous lol. great post x

  2. aweomse post! I love their new range :D

  3. Been really impressed with drugstore brands these days! Have the same two colo(u)r tattoos and I love them! You're so right about the names - hilarious! :)

  4. Great post! I have the colour tattoos i kind of went a bit mad though with a 3 for 2 offer and bought every shade availible!! Haha i have a problem :/

  5. Really want to try the colour tattoos! Also liking the look of the nail polishes :) x


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