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May 02, 2012

Eyeko Skinny Brush Mascara

There has been a lot of mixed reactions within the beauty community about Eyeko's recent rebranding; some love it and some hate it. I don't have much of a prior history with the brand as it's not readily available in Ireland so, when I was sent the Skinny Brush Mascara (€18.00) to try, I was intrigued.

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I've seen gurus like Pixiwoo using this mascara in a number of their videos so, I had high hopes for it. One of three Eyeko mascaras (the others being Fat Brush and Curvy Brush), Skinny Brush Mascara is intended for "elongated, eye-catching elegance". Seems like a whole load of jargon to me but, I presume they mean it to have a lengthening, eye-opening effect on lashes.

Each Eyeko mascara has a different wand. The bristles of the Skinny mascara wand vary in length and are dispersed in a double-helical, or spiraled, pattern. I think the brush is awesome just to look at but, in practice, it takes more than a bit of getting used to.


Initially, I found that too many of my lashes were getting caught between each spiral and were clumping together. However, I went back and watched how Pixiwoo used the wand and soon got the hang of pressing it to the base of my lashes and wiggling it from side-to-side in order to evenly space the lashes. The resulting affect is pretty spectacular with my lashes looking long and fanned out.

The new mascara packaging has been a big bone of contention with other beauty bloggers. Personally, I'm not fussed either way. It's a bit different, a bit unique and is quite minimalistic but, at the end of the day, it's what's inside that matters.


And, what's inside is, genuinely, a nice product. I have to assume that all of the mascaras have the same or a very similar formula and it is just the different brushes that produce different lash effects (in the same way that Clinique Bottom Lash Mascara works) but, I really do like the result of the Skinny brush. It's not as lengthening as the Avon SuperExtend Extreme mascara but, it's not far behind.

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My main gripe about this mascara is one which I consider to be quite important. It seems water-resistant, though not marketed as such, and takes a good oil-based remover to get it off fully. I usually take the majority of my mascara off when cleansing my face and then remove any excess with a remover. However, I've noticed that the Eyeko doesn't respond well to water and the mascara seems to go a bit tacky and harden on the lashes, clumping them together and taking time to remove.




5 comments:

  1. I agree with everything you said here. I do really like it (older packaging - but basically still the same!) but it's a nightmare to remove. It even makes me reluctant to use it as often because I dread taking it off :(

    ReplyDelete
    Replies
    1. So glad it's not just me! Have lost lashes trying to take it off!

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    2. im so afraid myself of mascaras that take loads of effort to remove!

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  2. Still testing this out to review, finding it a bit hard to review so will use this technique and give it another go!

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  3. I haven't tried the Eyeko mascaras mostly because I've taken a dislike against their up-packaging process. I always thought of Eyeko as a budget brand and can't bring myself to pay the £15.
    S xx
    http://www.belfastbeautylove.blogspot.com

    ReplyDelete

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