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November 08, 2011

"Can I Help You?" - Why I Love Clinique's New Shopping System

Let me set the scene; I step up to a concession counter, simply wanting a browse, a chance to see what tickles my pickle.

Before I can even catch a glimpse of whatever perfume or make-up that's before me, an overzealous, peppy and hopeful-looking SA pops into my line of view;

"Hi, can I help you at all?"

"No thanks," I smile politely, "I just want to look around."

The SA's brow furrows in confusion and then (with the sound of his/her commission flying out the door, no doubt) creases further into something that resembles a mixture of anger, disappointment and disdain.

I literally can not stand the above scenario. When I go to shop, I like to browse at my leisure. I know what I like. I know my style. I don't need someone waxing lyrical about the merits of x-product or y-product. If I want help, I will ask for it. If I inform someone that my intentions are to browse, I expect that to be okay.

Needless to say, I was thoroughly impressed when word of Clinique's genius new shopping system landed in our inbox. It's pure genius people and something all shops, brands and the like need to introduce pronto. Basically, there are three bands available on-counter and each means a different thing depending on what you want from your shopping experience.

Green means that you have time to talk and, importantly, want to talk. White means time is limited so, don't go launching into a big spiel. Pink means that you are happy to browse uninterrupted. Suffice to say, pink would be my band of choice!

While it irks me, I do understand that a lot of an SA's earnings come through the commission generated by serving a customer. However, badgering me or looking at me disdainfully when I want to potter around alone is not going to make anyone commission either. I'm much more likely to buy and give commission when I'm allowed to relax and enjoy the experience!

I think that it's brilliant that Clinique are listening to consumer needs and are being so proactive about meeting them.

Does it annoy you to be pounced on the second you glance towards a counter? Should more brands introduce this shopping system?



13 comments:

  1. I do like the idea of this but what happens if you want to browse THEN you want a chat? Do you swap arm bands? I feel like it would be a tad confusing for everyone. Lol

    x

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  2. I think this is a great idea but as Sarah said I can just imagine everybody trying to switch armbands lol! I don't really mind being asked if I want help because at the end of the day I know the SA's are on commission but if I politely decline the offer and I'm still pestered...then I get annoyed! x

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  3. MAC is BT's are the worst for this.. honestly, when you choose something while one of them hovers over you and they chirp ''don't forget to say *insert name here* helped you!' I want to just drop my things and leave...

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  4. I HATE when people do this, I agree with Ash Mac are absolutely terrible for it. Makes me avoid going in there so its actually causing them to make less money as people will just not enjoy the experience so will either not go in or leave.

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  5. That's sounds amazing! I love it! its so simple and I would assume really effective and keeps everyone happy xx

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  6. I hate when SA's come running over to you as soon as you walk in the door but I really cant see this working. Surely they will have to come talk to you to explain the whole wristband thing in the first place!

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  7. I think this is the worst idea, not to mention a logistical nightmare. Do they come over and go "would you like some help?" and when you say no go, "well would you mind putting on an armband?" Eh, no thanks, I'll be over here browsing at the Benefit counter with the 1950s ladies and their charming packaging. I HATE those wristbands. Although they'd be worth stealing as armour in Coppers of a Monday night...

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  8. Pretty cool. I'll be more inclined to shop with this system.

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  9. I totally hate shop assistants pouncing the minute you walk into a shop, mobile phone shopes are the same :/ I'd love a pink band hehe! xoxo

    http://justtiffeny.blogspot.com/

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  10. Whilst I hate the sales people at beauty counters pouncing on me and then watching my every move, I think it's silly that it's come to us having to wear armbands, rather than the sales people respecting our wishes when we say we're happy browsing!! Why can't they just take our word for it, rather than needing a plastic armband to prove it to them! X

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  11. Haha that's ingenious!!! Oh god I HATE being pounced on when I go into a shop - it happened today. Walked in to a clothes shop where the two ladies behind the counter were having a conversation about the X factor, and then one of them spots me walking in and shouts "*cheery voice* HELLOOOO! are you alright?" Je-Sus. I nodded and in my head I was like "get out, get out now, no, hang on, you better buy something, she saw you coming in, she's watching you, why is she watching you, just buy something" - too much pressure I tells ya. Bring on the armbands!

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  12. I saw this on London Beauty Queen's blog first, and she made the same point that I was thinking as I read the post, it's a great idea, and good on Clinique for being pro active in doing something, BUT, if you are pressed for time, how likely are you to go find the wristbands and put one on. Also, they're wristbands, instead of approaching you directly, the SA's are just going to spend the whole time looking at you weird trying to see what colour band you have on.

    It's a good idea, and definitely one I'd try it if they use it near me, BUT, I can see it not being amazing. It's better than nothing, and certainly going some way to solve an annoying problem when shopping.

    Steph x

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  13. I think it's a good idea but they should just have the "leave me alone" pink band and forget the other two.

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