Tuesday, 8 November 2011
"Can I Help You?" - Why I Love Clinique's New Shopping System
Before I can even catch a glimpse of whatever perfume or make-up that's before me, an overzealous, peppy and hopeful-looking SA pops into my line of view;
"Hi, can I help you at all?"
"No thanks," I smile politely, "I just want to look around."
The SA's brow furrows in confusion and then (with the sound of his/her commission flying out the door, no doubt) creases further into something that resembles a mixture of anger, disappointment and disdain.
I literally can not stand the above scenario. When I go to shop, I like to browse at my leisure. I know what I like. I know my style. I don't need someone waxing lyrical about the merits of x-product or y-product. If I want help, I will ask for it. If I inform someone that my intentions are to browse, I expect that to be okay.
Needless to say, I was thoroughly impressed when word of Clinique's genius new shopping system landed in our inbox. It's pure genius people and something all shops, brands and the like need to introduce pronto. Basically, there are three bands available on-counter and each means a different thing depending on what you want from your shopping experience.
Green means that you have time to talk and, importantly, want to talk. White means time is limited so, don't go launching into a big spiel. Pink means that you are happy to browse uninterrupted. Suffice to say, pink would be my band of choice!
While it irks me, I do understand that a lot of an SA's earnings come through the commission generated by serving a customer. However, badgering me or looking at me disdainfully when I want to potter around alone is not going to make anyone commission either. I'm much more likely to buy and give commission when I'm allowed to relax and enjoy the experience!
I think that it's brilliant that Clinique are listening to consumer needs and are being so proactive about meeting them.
Does it annoy you to be pounced on the second you glance towards a counter? Should more brands introduce this shopping system?