Tuesday, 11 October 2011
An Evening With Monsieur Clarins
It was a relatively intimate gathering in The Cliff Townhouse on St Stephen's Green, comprised mainly of members of the various forms of media. We were greeted upon entry by a man proffering a glass of Prosecco (Yes please!) and were let catch-up with old friends and mingle with new acquaintances for about half an hour before the main event began.
What set this event apart from the many we have attended before was the fact that it was not a product-sell. In fact, it was probably the furthest thing from it. Christian wanted to draw our attention and, by proxy, yours to the special work that Clarins does behind the scenes in the countries from which they source their ingredients and beyond.
With an introductory video presentation , Christian set about telling us all about how Clarins work to protect the earth and renew resources; the term "sustainable development" was bandied about a lot and seems to be the ethos Clarins has quietly been following since its inception in 1954.
Little Touches: Old Pictures Dotted Around the Event
One thing Christian said really resonated with us and is something that other big cosmetics houses would do well to consider and follow suit on;
"We are a successful company but, we must remember how to share."
In other words, Christian explained, if they cut down the trees from which the local people eat the fruit to use for products, Clarins endeavours to plant more trees in their place, renewing the resource and supporting the local population. Similarly, Clarins has been working to reduce the amount of packaging used on their products, offering an online and in-store option of recycling packaging and leaflets before purchase. Shockingly, Christian divulged, that 80% of all online and in-store sales in recent years have become packaging-free.
Christian spoke for almost an hour on various aspects of work at Clarins but, what was almost more striking was his utterly charming demeanour. He segued off script regularly to regale the audience; almost all of whom were female and were hanging on to his every rolled "r" and dropped "h",with anecdotal stories of his childhood, his dealings with famous figures and even demonstrating that famous French romanticism on one of the Clarins girls!
Despite there being a central concept to the evening, it was lighthearted and jovial and an honest-to-goodness pleasure. Christian is the furthest thing from a 60-year-old man you could imagine, incredibly handsome and charming and I don't think we were the only ladies in the room to come away entirely enamoured with him!
Oh, and since "free" and "goody bag" are the favourite words of Irish beauty bloggers, here's what we got in ours;