For Watt's Up, Benefit have kept the roll-up, tube-shaped applicator that we associate with the likes of Girl Meets Pearl illuminator and That Gal brightening primer but, have advanced it somewhat through the inclusion of a blending sponge at the opposite end to the product. Using this lightbulb-esque sponge (Watt's Up, Lightbulb, geddit?!) with the highlighter is intended to give skin a soft, gleaming appearance.
A highlighter with a cream-to-powder finish did stirke me as a little bit odd at first as I associate highlighters with a dewy, non-powdery finish. However, in the case of Watt's Up, it seems to work.
For some pretty stark highlighting á la the now-departed 2Shoes from The X Factor, Watt's Up can be applied directly from the applicator to the face but, using that little sponge to blend out the product gives a "lit from within" effect that is altogether quite clever.
Swatches: Blended (L) and Concentrated (R)
I love how Benefit have taken their liquid/cream highlighters like Moonbeam and Girl Meets Pearl and have solidified them to bring the brand into line with the likes of industry-leader NARS Multiple. Consistency and pigmentation is excellent and elicited a drawn out Ooohhh from my sister Aisling when I was using her arm to swatch. This is a seriously gorgeous champagne-gold highlighter that would suit pretty much any skintone.
Watt's Up (9.4g) is available now for €34.50.