In an attempt to be even more natural, the already environmentally conscious brand will be wrapping all solid cleansers in cornhusks which are 100% natural, compostable and biodegradable. It is hoped that this new packaging will take over from the black, recycled-pastic pots currently in use and save over 24.4 tonnes of plastic packaging annually.
The new packaging initiative will be launched with the limited edition, festive Bûche de Noël (€7.50 for 100g) at the beginning of October and will eventually be available for permanent solid cleansers like the best selling Angels on Bare Skin, the oily-skin friendly Dark Angels and the blemish-busting Herbalism (All €7.90 for 100g).
The husks will harden and hold their shape once wrapped around the roll of cleanser. They will be sealed with an information label (100% recycled and recyclable, keeping the packaging 100% green!) as is customary with a lot of current LUSH products and can be easily opened. However, you cannot get these husks wet as, I presume, they would disintegrate and take your cleanser with them!
If I'm honest, I'm not sure what to make of this uber-green move by LUSH. I love the brand and quietly admire how cleverly kind they are to Mother Nature but, at the same time, I don't know whether replacing already recycled pots (more than most companies have) with a flimsy, brittle vegetable skin is the right move.
Angels on Bare Skin is one of my favourite skin products ever but, I'll definitely be depotting it into an old pot when I purchase it in its new packaging as opposed to risking it becoming saturated and, quite literally, washing money down the drain.
So, from me, kudos to LUSH for always being so conscientious towards the world we live in but, I'll pass on the cornhusks.
What do all my fellow Lushettes think?
PS The nerd in me couldn't not mention this; the new labels will have QR codes that will take the user straight to the LUSH website once scanned. Nifty!