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September 30, 2011

LUSH Introduces Cornhusk Packaging: Say What?!

Yep. You read that right. Your favourite LUSH solid cleanser will soon be coming wrapped in the skin you usually shuck from a cob of corn (Sadly, I've never actually "shucked" corn. Sounds fun though!). 


In an attempt to be even more natural, the already environmentally conscious brand will be wrapping all solid cleansers in cornhusks which are 100% natural, compostable and biodegradable. It is hoped that this new packaging will take over from the black, recycled-pastic pots currently in use and save over 24.4 tonnes of plastic packaging annually. 


The new packaging initiative will be launched with the limited edition, festive Bûche de Noël (€7.50 for 100g) at the beginning of October and will eventually be available for permanent solid cleansers like the best selling Angels on Bare Skin, the oily-skin friendly Dark Angels and the blemish-busting Herbalism (All €7.90 for 100g).



The husks will harden and hold their shape once wrapped around the roll of cleanser. They will be sealed with an information label (100% recycled and recyclable, keeping the packaging 100% green!) as is customary with a lot of current LUSH products and can be easily opened. However, you cannot get these husks wet as, I presume, they would disintegrate and take your cleanser with them! 

If I'm honest, I'm not sure what to make of this uber-green move by LUSH. I love the brand and quietly admire how cleverly kind they are to Mother Nature but, at the same time, I don't know whether replacing already recycled pots (more than most companies have) with a flimsy, brittle vegetable skin is the right move.

Angels on Bare Skin is one of my favourite skin products ever but, I'll definitely be depotting it into an old pot when I purchase it in its new packaging as opposed to risking it becoming saturated and, quite literally, washing money down the drain.

So, from me, kudos to LUSH for always being so conscientious towards the world we live in but, I'll pass on the cornhusks.

What do all my fellow Lushettes think?

PS The nerd in me couldn't not mention this; the new labels will have QR codes that will take the user straight to the LUSH website once scanned. Nifty!

8 comments:

  1. I'm with you Sinead, while in theory it's a great idea the reality of keeping the corn husk dry will be a nightmare. I'll be keeping an old pot to decant my AOBS into too.

    I love that the labels will have QR codes though.

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  2. Not sure what is "wrong" with the black pots... simple effective, recycled and recyclable.
    Someone mentioned making black pots into soap holders, and was told it was heading into "accessories". Investigating this sounds like a much better use of research, time money and resources, if you ask me!

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  3. ...not to mention what will happen during transit...

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  4. I think decanting them into your own pot is just as green and makes sure you're not wasting product either. x

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  5. I get why they're doing it, but what the heck do you do with the stuff once you open it, sure you're going to have to put it into something else anyway?!! Great in theory, but not so good in practice.

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  6. I adore lush, have done for the last 6 years, but I hate this idea, it just seems too messy, I'll be taking mine out of this wrap and putting it in a pot when i get home! :) I know why they're doing it, its great, just not practical. I guess it will soon be good bye bring back 5 pots though like the vouchers went :)

    http://lucyywrites01.blogspot.com/
    Lucy x

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  7. I won't be buying a fresh cleanser again unless they'll allow me to bring a pot into store and have it filled with product that hasn't been in contact with the husks. I really really hope they do, I plan to speak to customer services on Monday.

    I agree with LucyyLou's guess that the free face mask offer will be on the way out. Obviously there are lots of products still in black pots that can be used in the scheme, but it does seem that Lush is going that sort of way these days with scrapping the vouchers.

    Another thought: since there are many many products still in black pots, is taking the pots away from 5 products really going to help anything? Especially since the husks come to the UK all the way from the USA!

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  8. I honestly feel as though it is a way to increase profit. :/ I like the black pots. I travel often and don't think my facial cleansers will travel well wrapped in corn husks.

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