...moving home! From the 16th of August, Benefit in Brown Thomas, Dublin will be moving from their corner spot inside the main door to the current location of the Shiseido counter. This is intended to give the customers a bit more privacy and to avoid the overcrowding and heavy traffic that results from being so close to the main door.
And, for the week of the 16th, Benefit will be offering free makeovers to celebrate their move and, there is the (unconfirmed!) possibility that there will be free samples for those who get madeover! You can simply drop in for your makeover or book an appointment by calling the counter directly on (01) 6171139.
In other Benefit news:We had a meeting with the brands regional manager today who informed us of a tonne of new releases between now and January 2012. There will be a new highlighting product in October called What's Up? (possibly set to eclipse Moonbeam in the long term...har har see what we did there?!), a line of false lashes and new make-up brushes in November while, rumor has it, that January will see the launch of one of Benefit's most longed for products, liquid foundation!
Exciting stuff afoot with Benefit to say the least!
P.S. Some of you will wonder, as did we, what's going into Benefit's current position inside BT's front door? Well, unofficially speaking, Giorgio Armani is, making the MAC counter much, much bigger!