SLIDER

x

June 25, 2011

Benefit Beauty Bloggers Breakfast and Event

A couple of weeks ago we were bowled over to be invited to a breakfast in Brown Thomas to meet with Benefit Global Brand Authorities Annie and Maggie Ford Danielson AKA sisters and daughters/nieces of Benefit founders Jean and Jane Ford.

That breakfast was held this morning in conjunction with the Benefit/Beaut.ie event taking place all day today. To say we were excited would be an understatement and, when we learnt it would be the launch of the long-awaited Chachatint, we were even more delighted! We took footage of the entire event and also filmed our OOTD/FOTD/NOTD for your viewing pleasure so, be sure to check them at the end of the post or visit our YouTube channel!

We can't go any further without pointing out how thoroughly lovely, knowledgeable and down-to-earth Maggie and Annie were, not to mention absolutely stunning with the most flawless skin we've ever seen! They were really happy to sit and natter and laugh with us for well over an hour and answer any questions we had about their personal and professional lives. 

Us looking SO not glamorous in comparison to Maggie (L) and Annie (R)

Brown's Bar and Café on BT's lower ground floor hosted the breakfast and the spread that they put on was out of this world! Fresh juice, tea, coffee, pastries, scones and fruit were free flowing and much appreciated after our early start!

What a spread!
While we obviously discussed the newbie arrival Chachatint, we also touched on the new skincare range B.right and their new fragrance Ring My Bella. We also got an invaluable opportunity to pick their brains about what was next for the brand. Nail polish and liquid foundation could, potentially, appear in the 200-strong range of products somewhere down the line but, there are no definite plans for it yet. Annie explained that things like that must be done right and done in the Benefit way and must be created in such a way that carves out a niche for their specific products in the already cluttered nail/foundation markets.

Before we headed upstairs to see the girls in action alongside Beaut.ie's Kirstie and Aisling, we were given gorgeous goody-bags containing a full-size Chachatint and a full-size tube of the Porefessional primer and pore minimiser.




We hung around and watched Maggie, Annie, Kirstie and Aisling in action, demonstrating the products and talking about the brand. There was a great buzz at the Benefit counter and the girls were all so comfortable and had a great chemistry with eachother. AND we finally got to meet the lovely Leanne Woodfull which was great!

Maggie, Annie, Kirstie and Aisling in action
It was a really, really brilliant day and we are, as always, so completely grateful to be invited and to get the chance meet the gorgeous Annie and Maggie!

Love,

D&S
x


Videos












14 comments:

  1. I'm so so so jealous! I love Benefit so much! I wish I had the opportunity to go to these amazing events :( xx

    ReplyDelete
  2. The actual event itself where they were presenting was open to the public! x

    ReplyDelete
  3. Looks like you had a great time, annoyed I had to work and couldn't make it :(

    ReplyDelete
  4. yeah it was great Nadia thanks again for giving our names! We were hoping to see you there, next time hopefully! S x

    ReplyDelete
  5. I'm so jealous! I wanted to go, it looks so fun :/xxxx

    ReplyDelete
  6. Ahh, stop girls, both of you look gorgeous! And oh my God, I would have made a show of myself with a breakfast spread like that! x

    ReplyDelete
  7. lucky!!! dying to try out chacha tint. oh my god that spread looks soooo good i am now craving pastries xxx

    ReplyDelete
  8. Lorraine & Dib Dabs, sadly we were too busy chatting to even eat any of that! Looking back now I regret it! S x

    ReplyDelete
  9. Your really lucky, Benefit is so nice :) xx

    ReplyDelete
  10. It was a great opportunity and the girls were lovely x

    ReplyDelete
  11. The breakfast sounds like it was great fun.

    The rest of the event was fab, it was a great way to spend an afternoon with the girls, and Maggie and Annie couldn't have been nicer.

    I'm in love with Cha Cha Tint already, hehe.

    ReplyDelete
  12. Oooh, only saw this now. Dee, you are looking UNREAL.

    ReplyDelete

Leave a comment and be sure to check back four our reply!

Hover to Pin

 
Designed with ♥ by Nudge Media Design