May 20, 2011

Sally Hansen Complete Salon Manicure

Sally Hansen is a brand which is synonymous here in Ireland with giving us airbrushed pins, nails as shiny as mirrors and as hard as the hobs of hell. However, outside of this country's small beauty industry, the Sally Hansen name is a force to be reckoned with, especially in the nail colour field, and has been for more than 50 years!

Putting those five decades of expertise to work, Sally Hansen has now created the Complete Salon Manicure; an all-in-one product combining a base coat, top coat, strengthening and growth treatment and a salon-inspired nail colour, all in the one bottle!

Loved by the like of Kim Kardashian, Complete Salon Manicure promises up to ten days of wear, all while keeping nails shiny and providing them with the ultimate care. And the best news, ladies? Sally Hansen Complete Salon Manicure will be hitting stands near you as early as the end of June! 

We were kindly invited along to the official launch today (in the super swanky Presidential Suite at the Westbury Hotel no less!) to meet with Sally Hansen's Global Beauty Expert Dana Caruso to find out all about the concept and creation of this uber-product.

Involved with the creation of Complete Salon Manicure from the get-go, Dana wanted this line to be a professional salon manicure without the hassle of a trip to a nail salon; a manicure in a bottle so-to-speak! 100 professional nail technicians tried and tested Complete Salon Manicure against other cult nail polish brands and, nine times out of ten, the revolutionary Sally Hansen offering was preferred. 

Here would probably be as good a time as any for the necessary science lesson! Complete Salon Manicure is so innovative due to its Micro-Encapsulated Time-Release Technology which infuses nails with wear, care and shine ingredients for up to ten days. Coral calcium and sea mineral complex boost nail growth and strength while pearl protein gives the smooth finish and marine kelp keeps nails continuously shiny. For nail afficianados like us, and like we know so many of you are, promises of strong, healthy, smooth and shiny nails make us positively giddy! 

So, what can you expect from Sally Hansen's newest Irish offering? Well, for a start, 36 shades which are all gorgeous and all totally on trend. Ranging from sheers, brights and nudes, to deeps, classics and metallics, there is undoubtedly something to suit everyone. And, possibly the best news of all? Each 14.7ml bottle will retail for a pocket-friendly €8.95 and will be readily available from selected pharmacies, department and grocery stores nationwide come the end of June! 

Some of the 36 shades
Aoife and the girls very generously let us pick a mountain of colours to take home with us, as well as laying on afternoon tea and pampering with professional manicurists which was pure bliss, so thanks so much girls! We took some pictures of our manicures while we were there to show you all and Dee's even matched her cupcake!! 

Yellow Kitty

Sally Hansen, impressively, formulates custom shades for New York Fashion Week and Dana had bought some of those to show us as well, even though they aren't available for retail. I was tickled me pink that these were one-of-a-kind nail polishes and, I was instantly drawn to the pewter and silver glitter shade Oxide formulated for the Jay Mendel show.

Keep an eye out for a review of this line over the coming weeks once we've had time to play with it, as well as, no doubt, plenty of NOTD posts! Oh, and Aoife and the girls very nicely gave us three shades to do a giveaway for our lovely readers so, be on the lookout for that too! 



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