There's been quite a lot of fuss online recently over the launch of a few 'drugstore' gel eyeliners, namely by No. 7, Maybelline and Catrice. I've heard good things about them all and decided to try the cheapest one on a recent trip to Penneys.
The colour I got is 020 'It's Mambo Nr. 2'. It was the only shade left so I can't really tell you how it compares to the others, but I can tell you that the above photo is not exactly true to life - it is a little darker than that but not a pure black, with a subtle hint of shimmer. I was happy with the shade as I already have an ordinary black Bobbi Brown gel liner.
So I guess the big question is, how does this compare its higher-end counterparts?
First of all, I think I should state that I am not a massive fan of gel liner. I definitely like it, but I will still always reach for a liquid liner when I want a dramatic flicked-out look. So I would usually only use gel liner during the day, and also on the waterline for extra-dark definition. I bought Bobbi Brown gel liner back in the summer and it was the first one that I had ever tried. I liked it but found that it took me ages to achieve a perfect flick and it also seems to smudge quicker that liquid liner does on me. Overall I really like Bobbi Brown but wouldn't bother buying it again. Next on my list of more expensive gel liners to try would be the Inglot one.
I have to say I am really pleased with this liner. For €5.50, you can't really go wrong with it. It is super smooth and easy to apply, and once it sets the colour intensity seems to last all day. For a flicked look I would still use liquid eyeliner, but that may just be a personal preference. One problem with this stuff is the rather strange smell - I HATE it, it reeks!
I also tried using this as a cream eyeshadow and couldn't get over the result! It looks lovely on its own, but I used it as a base for a dark smokey eye with Creep and Gunmetal from the Naked Palette. The longevity that the cream eyeshadow added to this look was amazing. This picture was taken after about 4 hours of wear:
So overall, I would definitely recommend this liner. I still want to try the Maybelline version as it seems to be more of a true, matte black.